PhD
PhD Sales and Marketing
Degree
PhD
Tuition Fee
€6200
Study Format
Online
Duration
30-36 Months
Number of Courses
12 Courses
Instructor:
Professor of Marketing & Consumer Behavior
About the Program
Our Ph.D in Sales and Marketing is an advanced academic degree that delves deeply into research, strategies, and advanced techniques within the realm of sales, consumer behavior, branding, and market analysis. It focuses on understanding buyer psychology, developing innovative marketing strategies, exploring sales methodologies, and contributing to the advancement of knowledge in sales and marketing practices through scholarly research and practical applications.
Program Curriculum
180 - 240 ECTS
Year 1-4
Advanced Research Methods 1 (PHD2401)
Advanced Research Methods 1 (PHD2402)
Course Outcomes
Upon successful completion of a Ph.D. program, students will be able to:
- Conduct Original Research: Design, execute, and present original research that contributes new knowledge to the field of study.
- Master Research Methodology: Apply advanced qualitative, quantitative, and mixed-method research techniques to investigate complex issues.
- Demonstrate Critical Thinking: Analyze and synthesize academic literature to identify gaps in knowledge and frame new research questions.
- Advance Scholarly Communication: Produce high-quality academic publications, conference papers, and research presentations.
- Apply Ethical Research Practices: Uphold ethical standards in research design, data collection, and dissemination of findings.
- Foster Intellectual Leadership: Lead and contribute to scholarly communities through peer review, collaboration, and academic discourse.
- Develop Pedagogical Skills: Acquire teaching and mentorship skills to support the next generation of scholars and professionals.
- Contribute to Theoretical and Practical Knowledge: Bridge theory and practice by developing innovative insights and solutions for real-world challenges.