Bachelor’s Program in Hospitality and Tourism Management

Bachelor

Bachelor's Program in Hospitality and Tourism Management

Degree

Bachelor

Tuition Fee

€5000

Study Format

Online

Duration

30-36 Months

Number of Courses

40 Courses

Instructor:

Instructor

About the Program

The Bachelor in Hospitality & Tourism Management (BHT) program equips students with a comprehensive understanding of the hospitality and tourism industries. This program focuses on the principles of management, marketing, and operations within the context of hotels, restaurants, and travel services. Emphasizing customer service, cultural awareness, and operational efficiency, students are prepared to excel in a dynamic and rapidly evolving industry.

Program Curriculum

60 - 120 ECTS

Year 1 (Semester 1-2)

Foundations of Tourism

Introduction to Hospitality Management

Managing Airports

English Comprehension

Sport Tourism

Medical Tourism and Wellness

Business and Technical English Writing

Tour Operation

Food and Beverage Management

Basic Management Accounting for the Hospitality Industry

 

Year 2 (Semester 3-4)

Hotel Operations Management

Marketing for Tourism & Hospitality

Event Management

Research Methods for Tourism and Leisure

Housekeeping Management

Strategic Management for Tourism, Hospitality and Events

Hotel and Resort Investing

Revenue Management

Cruise Operation Management

Creative Tourism

 

Year 3 (Semester 5-6)

Strategic Management in Hospitality and Tourism Industry

Entrepreneurship in Tourism and Hospitality

Retail Management

Customer Relationship Management

Final Year Project – I

Heritage, Culture, and Sustainable Development

Sales and Negotiation in Hospitality

Travel Agency and Tour Operation Business

Itinerary Planning and Costing

Final Year Project – II

Course Outcomes

By the end of the Bachelor in Hospitality & Tourism Management (BHT) program, students will be able to:

  • Demonstrate Hospitality Expertise: Apply fundamental principles of hospitality management, including operations, service excellence, and event planning, to create exceptional guest experiences.
  • Analyze Tourism Trends: Evaluate current trends and challenges in the tourism sector and propose strategic solutions to enhance destination marketing and management.
  • Enhance Communication Skills: Exhibit effective written and verbal communication tailored to diverse audiences in hospitality and tourism contexts.
  • Practice Ethical Decision-Making: Demonstrate responsible and ethical leadership in making decisions that affect guests, employees, and stakeholders in the hospitality industry.
  • Utilize Management Techniques: Implement management principles and best practices in various facets of hospitality operations, including food and beverage, front office, and event management.
  • Apply Cultural Awareness: Understand and respect cultural diversity, enhancing customer service experiences for a wide range of clientele.
  • Foster Innovation and Creativity: Generate innovative ideas for enhancing services, marketing strategies, and operational efficiencies within the hospitality field.
  • Collaborate Effectively in Teams: Work effectively in diverse teams to achieve common objectives in real-world hospitality and tourism projects.

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