Integrated Doctorate
Integrated Doctorate in Sales and Marketing
Degree
Integrated Doctorate
Tuition Fee
€7600
Study Format
Online
Duration
36 Months
Number of Courses
--
Instructor:
About the Program
Our Ph.D in Sales and Marketing is an advanced academic degree that delves deeply into research, strategies, and advanced techniques within the realm of sales, consumer behavior, branding, and market analysis. It focuses on understanding buyer psychology, developing innovative marketing strategies, exploring sales methodologies, and contributing to the advancement of knowledge in sales and marketing practices through scholarly research and practical applications.
Program Curriculum
360 ECTS
Year 1 (Semester 1-2)
Corporate Social Responsibility (BUS 2123)
Legal Environment of Business (BUS 2223)
Marketing (BUS2323)
International Management (BUS2423)
Corporate Finance (BUS2523)
Integrated Studies in Management (BUS2623)
Year 2 (Semester 3-4)
Human Capital Management (BUS2723)
International Business Strategy (BUS 2823)
Managerial Accounting (BUS 3023)
Managerial Economics (BUS2923)
Internship (BUS3223)
MBA Capstone (BUS3123)
Year 3 (Semester 5-6)
Advanced Research Methods 1 (PHD2401)
Advanced Research Methods 1 (PHD2402)
Course Outcomes
By the end of the Integrated Doctorate in Sales and Marketing program, students will be able to:
- Exhibit Advanced Sales Expertise: Apply cutting-edge sales strategies and techniques to enhance performance in complex and competitive markets.
- Master Strategic Marketing: Formulate comprehensive marketing plans and strategies aligned with organizational goals and market dynamics.
- Enhance Communication and Negotiation: Demonstrate superior written, verbal, and interpersonal communication skills tailored to diverse sales and marketing contexts.
- Lead with Insight and Ethics: Exhibit leadership that combines ethical considerations with innovative thinking to address marketing challenges.
- Utilize Advanced Analytical Tools: Employ sophisticated data analysis, customer relationship management systems, and market research tools to guide decision-making.
- Apply Global Market Insights: Analyze the effects of globalization on marketing practices and adapt strategies to meet the needs of diverse markets.
- Drive Innovation: Cultivate and implement innovative ideas that enhance marketing operations and sales effectiveness.
- Collaborate and Influence: Lead and collaborate in interdisciplinary teams to achieve strategic marketing and sales objectives.
